Innocean, USA September 2016 - Present
Created the 2019 Super Bowl spot for Hyundai Shopper Assurance. Truly a wonderful experience and that’s not only because we got to work with Jason Bateman. Worked together with my talented team to bring this baby to life and can’t wait to see how it flies.
Tapped to help the Hyundai Retail team to create integrated campaigns for Hyundai. Worked on 360 campaigns that include primarily TV,
with additional media for radio, digital and social pieces. Created 360 brand work for Hyundai's Military incentive and the charitable arm,
Hyundai Hope on Wheels.
Deutsch Inc. 2012 – September 2016
Volkswagen. Worked on 360 campaigns for brand and retail. Oversaw and wrote the content for VW.com and all collateral materials.
A smart and talented group working together on a challenging client.
- VW.com website
- Television (retail and national)
- Signage, outdoor boards, and website banners
- Collateral and brochure material.
Also dipped into Taco Bell, Angel Soft, Foster Farms, and HTC while there.
AKQA SF 2011-2012
Freelance Lead Writer/Digital
Wrote copy and content for the MYCO Audi 2015 website (Audi’s largest yearly project), with CY2015 described by the Audi client as
"the best MYCO ever."
Team One USA 2010-2011
Freelance Lead Writer/Brand, Retail, Digital
Worked on Lexus Certified Pre-owned digital campaigns. Reimagined and created a new print campaign to refresh the Ritz-Carlton brand and aim it more at the personal service and
exceptional experiences. Pitched Los Angeles Bureau of Tourism. Revamped the entire website for Certified Pre-Owned Lexus.
YR Brands 2008-2010
Creative Director/Brand, Retail
Worked as Creative Director on Jenny Craig, created celebrity campaigns, coaxed Valerie Bertinelli into a bikini and other wild stories.
Proudest moment however was being instrumental in pitching and winning Public Storage. We concepted and produced three great spots.
I also wrote the tagline that is still in use today.
Worked to rebrand iconic e-Harmony.
Worked on Wells Fargo, Epson, telecom, Careerpath.com.
Kastner & Partners
Red Bull, all day long.
Vox & Associates
Movie Posters. I even won an award.
Dailey & Associates
Weyerhauser Construction Materials
National Honda, Honda Racing, Blue Cross, LA Marathon
Finished my first novel this year, “Beware the Mermaids” and am in the process of getting it published. The novel also earned quarter final status in ScreenCraft’s Cinematic Novel competition. Next round of judging in April, so fingers crossed.