RESUME/CV
Innocean, USA September 2016 - Present
ACD/Writer
Created the 2019 Super Bowl spot “Elevator” starring Jason Bateman for Hyundai Shopper Assurance. Jason Bateman called my concept “snappy.” Career high!
Tapped to help the Hyundai Retail team to create integrated campaigns for Hyundai. Worked on 360 campaigns that include primarily TV,
with additional media for radio, digital and social pieces. Created 360 brand work for Hyundai's Military incentive and the charitable arm,
Hyundai Hope on Wheels.
Deutsch Inc. 2012 – September 2016
ACD/Writer
Volkswagen. Worked on 360 campaigns for brand and retail. Oversaw and wrote the content for VW.com and all collateral materials.
A smart and talented group working together on a challenging client.
- VW.com website
- Television (retail and national)
- Radio
- Print
- Signage, outdoor boards, and website banners
- Collateral and brochure material.
Also dipped into Taco Bell, Angel Soft, Foster Farms, and HTC while there.
AKQA SF 2011-2012
Freelance Lead Writer/Digital
Wrote copy and content for the MYCO Audi 2015 website (Audi’s largest yearly project), with CY2015 described by the Audi client as
"the best MYCO ever."
Team One USA 2010-2011
Freelance Lead Writer/Brand, Retail, Digital
Worked on Lexus Certified Pre-owned digital campaigns. Reimagined and created a new print campaign to refresh the Ritz-Carlton brand and aim it more at the personal service and
exceptional experiences. Pitched Los Angeles Bureau of Tourism. Revamped the entire website for Certified Pre-Owned Lexus.
YR Brands 2008-2010
Creative Director/Brand, Retail
Worked as Creative Director on Jenny Craig, created celebrity campaigns, coaxed Valerie Bertinelli into a bikini and other wild stories.
Proudest moment however was being instrumental in pitching and winning Public Storage. We concepted and produced three great spots.
I also wrote the tagline that is still in use today.
Donat Wald
Freelance writer/Writer
Worked to rebrand iconic e-Harmony.
DDB
Freelance Writer/Writer
Worked on Wells Fargo, Epson, telecom, Careerpath.com.
Kastner & Partners
Freelance Writer/Writer
Red Bull, all day long.
Vox & Associates
Freelance Writer
Movie Posters. I even won an award.
Dailey & Associates
Freelance Writer
Weyerhauser Construction Materials
RPA
Mid-level Writer/Brand
National Honda, Honda Racing, Blue Cross, LA Marathon
Other stuff:
Finished my first novel this year, “Beware the Mermaids” and am in the process of getting it published. The novel also earned quarter final status in ScreenCraft’s Cinematic Novel competition. Next round of judging in April, so fingers crossed. I used to write a travel blog about my galavanting as a single woman and I had a healthy following. My love of travel remains, and every year my husband and I undertake a journey to destinations like Quintana Roo, Budapest, Vienna, and the random baseball game in various American cities. I’d rather buy plane tickets than virtually anything else.