about me

I'm a Creative Director, copywriter, and published author with big ideas, a few battle scars, and a Super Bowl commercial to prove it.

After years leading national campaigns for brands like Hyundai, Volkswagen, Audi, and The Ritz-Carlton, I’m currently available for freelance opportunities where I can jump in, collaborate fast, and deliver memorable, strategic work that moves the needle—and ideally, gets a few laughs too.

Whether you need a sharp concept, a punchy script, a full 360 campaign, or just someone who can write their way out of a creative traffic jam, I can help. I’ve worked across just about every vertical—automotive, luxury, hospitality, retail, tourism, health, even moonshine. (Yes, the kind you drink. No, it wasn’t a focus group.)

I bring a Midwest work ethic, West Coast sensibility, and a creative approach grounded in story, voice, and results. I lead when needed, support when asked, and never forget that good work should also be fun to make.

My writing heroes include Anthony Bourdain, Tina Fey, Dave Barry, John Steinbeck, Carl Hiaasen, Richard Curtis, Richard Osman, Christopher Moore, Mindy Kaling, and Taylor Swift.

AD FEATS: Concepted, wrote, and created the Super Bowl spot “Elevator” starring Jason Bateman for Hyundai Shopper Assurance. Rated the #1 Automotive spot by USA Today’s Admeter, #4 Overall.

AWARDS:

Some awards I’ve won. Not the Booker Prize, but hey, it ain't over 'til it's over.

The One Show (VW Website concept and content)

Mercury Radio Finalist (Twice)

London AD&D

Belding

ThinkLA IDEA