A little about me


Like many great advertising copywriters, I started in architecture at Lawrence Tech University in Detroit. But my imagination led me to build Dr. Seuss-ish structures that gravity did not befriend. So I took a class in Advertising with this great Irish professor who had a sharp wit and a keen mind and demanded we write an ad campaign. I loved coming up with ideas. Still do.

THE LATEST: Concepted, wrote, and created the Super Bowl spot “Elevator” starring Jason Bateman for Hyundai Shopper Assurance. Rated the #1 Automotive spot by USA Today’s Admeter, #4 Overall.

About Me

When I’m not coming up with ideas, I’m writing my second novel, perfecting a Bolognese sauce, and disappointing my spin class instructor.



I've won some awards. Not the Booker Prize, but it ain't over 'til it's over.

The One Show (VW Website concept and content)

Mercury Radio Finalist (Twice)

London AD&D





2019 Super Bowl USA Today’s AdMeter: #1 Automotive Ad, #4 Overall. 55 Million views and counting…

Radio Mercury Awards Finalist -  CareerBuilder.com, Wells Fargo

Silver Addy - Our Greatest Feature, Hyundai

ThinkLA IDEA Awards - Volkswagen Website

The One Show - Volkswagen website

London International, D&AD finalist, and, oh a random smattering of other ones.

I won a Belding once as a student. I still like that campaign.