Hope on Wheels

We created an integrated campaign for Hyundai's charitable arm. Hope on Wheels might be the single most charitable form of giving that no one knows about. Every time a Hyundai is sold, a portion of the profits goes to help find a cure for childhood cancer through Hope on Wheels. This started with a small group a dealers and soon, all were on board. It's an incredible story of how Hyundai and it's dealers give back. Hope is their greatest feature. And it comes standard on every Hyundai.

Hyundai Hope On Wheels - Director's Cut

A portion of every Hyundai sold goes to Hope on Wheels to help fight childhood cancer. But no one knew that. So, we told the story about a family of Hyundai owners who directly benefitted from that act of kindness. Hope is our greatest feature. And it come standard on every Hyundai.

Hyundai Hope on Wheels - Owner Testimonial Social

We asked Hyundai owners what their favorite feature was... and then we told them what ours was.

Hyundai Season of More Event

Hyundai Season of More Event

For a "To the Rescue" spot, it turned out to be a viewer favorite. We were tasked to "Find some cool footage, make something better than what it is, and the music matters" said a client in a worried tone. The result was this fun spot that was the most recognizable Hyundai event spot for consumers in the last year.

Hyundai "Coming Home"

"Coming Home" - Hyundai Military Bonus

In honor of all of our soldiers and military personnel who serve overseas - we can't wait for you to get home either.

Public Storage - Garage Sale

Pitched, won, and wrote these fun and honest spots for Public Storage. It was a simple premise. Storage is not about space, it's about stuff. Your stuff.

PublicStorage.GarageSale

Garage sales are not for everyone. This was the premiere spot for the new Public Storage campaign that we conceived based on the simple premise that storage is not about space, it's about stuff. Your stuff.

PublicStorage.Jetski

He loves motorized watercraft. You love your nice, empty driveway. Public Storage understand this. Storage: saving marriages one jet ski at a time.

Public_Storage.Unicorn

We all know this guy. Maybe you are this guy. Whether it's unicorns, Lladros, or porcelain squirrels, there are better places to keep them than in your living room next to your tiny TV.

Jenny Craig - Retail

Jenny Craig "Obstacles"

Ah, Valerie Bertinelli. America's sweetheart wanted to get back into a swimsuit and wear it with confidence. And we helped show off all of her hard work. I'm proud of this spot because I not only came up with the concept and wrote the script but I also went on a run with our star the day before the shoot so she'd feel great.

Jenny Craig Diving In

And now the bikini...

Hyundai Retail "Diplomacy"

Family Democracy

Every family member has a way of getting what they want at the Hyundai Presidents Day Sales Event.

Hyundai Holidays "Nutmeg"

The deals at the Hyundai Holidays Sales Event are so festive, it's downright magical. And slightly contagious.

Hyundai Holidays

Honda CR-V

Honda CRV-Bungee

Most people who buy an SUV do not use it to outrun lions over African terrain or in rogue bungee jumping attempts off a bridge. But all of the SUV ads at the time highlighted extreme sports enthusiasts. The question was - do we aspire to be them or do they aspire to be us?

L.A. Marathon

L.A. Marathon - CASTING CALL

Our idea stemmed from the truth that LA is full of characters, actors or not, so this being LA there would be some serious talent trying out for the marathon.

Beetle GRC

The Global Rally Cross, a Red-Bull infused event full of dirty, superfast performance cars. In our case, it was a Beetle with 553 horsepower. Print and banners were supposed to accompany a HPTO that involved our Beelte GRC racing around the page spraying dirt everywhere. Once again, budget cuts shredded my dreams.

Beetle Rocket

Tanner Faust and Scott Speed lit up the night with 553-horsepower under the hood. They outran the fast crowd.

Hyundai Kona Outdoor

It's rare day when someone requests outdoor boards. But the Chicago dealers really wanted to announce Kona's arrival with a little Chicago personality. Super fun task with a super fast turnaround.

Hyundai Kona in Chicago

VW Alltrack Print

The Golf Alltrack is the first wagon that was equipped with all this great outdoorsy engineering like an off-road mode and Downhill descent. So we appeal to those people that consider themselves outdoorsy beyond drinking booze on patios. Although, I have a deep appreciation for that kind of outdoorsiness too.

Get in touch with a different kind of remote.

Copy:

When it comes to the moments we remember, how many take place in a living room? If you’re still trying to recall, perhaps it’s time to reacquaint yourself with a world beyond Wi-fi. The Golf Alltrack comes with 4MOTION all-wheel drive, off-road mode, and enough turbocharged power to motivate you off the couch. And remember that happiness favors the spontaneous.

Carpe Dirt

Copy:

We could all use a little more dirt in our overly hygienic lives. Because with dirt also comes green grass, tall trees, fresh air, and paths far less traveled. That’s why we equipped the Golf Alltrack with 4MOTION all-wheel drive and an off-road mode so you can go out there and seize the beauty of this dirt-covered world, get your wheels muddy, and wash off all that civilization. After all, dirt is the greatest of cleansers.

VW Touareg

Volkswagen Touareg is basically everything that VW does best, under one big panoramic sunroof. They wanted to appeal to people who definitely wanted luxury but still actually made use of the "utility" part of an SUV.

Four Seasons

Volkswagen Touareg is basically everything that VW does best, under one big panoramic sunroof. They wanted to appeal to people who definitely wanted luxury but still actually made use of the "utility" part of an SUV.

Bel Air

There's that luxury thing again...

Cruise

That panoramic sunroof really is spectacular, more so even under the stars than under the sun. That gave me an idea.

Kitchen Sink

Los Angeles Visitors' Bureau

It had taken me a while to fall in love with Los Angeles. So, when we pitched the Los Angeles Visitors Bureau, it forced me to recognize what it is about this enormous, sprawling, strange and incredibly inspiring city that I love so much. It came down to this: When you're here, you dream bigger.

Impossible

Writers

Never been done

Teva Footwear

Working on Teva felt like the embodiment of the shoe itself, action-oriented, fun, and most of all inspiring. When they wanted to break into shoes in addition to sandals, their goal was to appeal to the same outdoorsy, extreme crowd that loved their sandals. Soon after I finished this campaign I rafted down the middle fork of the Salmon River in Idaho, completely Teva-clad.

Weyerhaeuser Building Products

Construction products. Weyerhaeuser makes some of the best but I didn't know that until I really deep dove into it. Hell, I didn't know anything about floors other than the fact you shouldn't wear spiky-heeled boots on them. But as it turned out, I loved working on this. And, ss with every new project, I learned a lot.

Ritz Carlton Hotels

Working on luxury brands gets tricky. You have to find the balance between being enticing but to sensibilities, not just bald-faced desire. Being subtle and elegant in tone when you're selling the world's finest service, wasn't hard. The only hard part was when we realized we weren't going to be flown to hotels all over the world in the name of hands-on research. Win some, lose some.

Copy:

Let us introduce you to your inner celebrity.
Let us create the social event of the season, every week.
Let us provide an occasion to flaunt your glamorous side.
Let us invite you to sparkle along with the champagne and the stars.

Copy:

Let us challenge your skills against a course designed by a Shark.

Let us serve up cocktails with creativity at the 19th hole.

Let us offer dining al fresco with a culinary master of Tuscan cuisine.

Let us honor your love of the game with an unparalleled experience.

Copy:

Let us indulge your toes with our signature Hops ‘n Honey Ultimate Pedicure.
Let us ease away tension with the soothing warmth of a Colorado River Stone Massage.

Let us replenish your skin with our special High Altitude Oxygen Facial.
Let us allow you to contemplate nothing more serious than the aroma of your therapy.

Copy:

Let us become your epicenter steps away from everything.
Let us rejuvenate your body and spirit with a private yoga class.
Let us tantalize you with fresh Nova Scotia lobster and raw oysters.
Let us offer a stay you’ll always remember with friends you’ll never forget.

VW Jetta Webpage

VW Jetta Webpage

We set out to reinvent how the Jetta webpage could look and behave. We added video wherever possible, linked out to relevant mini sites, and complemented it with the signature VW style and tone. Every model page was then designed in this manner. Jetta was the first. And you're always proud of your first.

The VW Website

My partner and I created a direction for the Volkswagen Website. It was a quarterly online magazine that told stories (both literal and metaphorical) about journeys people take in their VWs. Of course, it also provided all the relevant info for car buyers too.

I was tasked with writing content for this VW website direction. it was daunting but it also allowed me to wander and visit destinations and then write about them and, of course, the cars. Which means I know a lot about Volkswagen, including its irreverent, clever tone. Want to know about the limited slip differential on the Golf R or the Fender® Premium audio system on the Beetle? How about the best place to get gumbo outside of New Orleans? Go ahead, ask me anything.

The VW Website

My partner, Sarah Zoraya and I created a direction for the Volkswagen Website. It was a quarterly online magazine that told stories (both literal and metaphorical) about journeys people take in their VWs. Of course, it also provided all the relevant info for car buyers too.

Volkswagen Tiguan

Of all the VW models, Tiguan was the most fun to work on. Versatile, roomy, super luxurious yet sporty. Hell, I almost bought one. We did a super slick website page for it too.

Honda Accord

The 6-speed Honda Accord was rare. Spookily rare. So rare was this seamless shifting into that higher gear that the world around us seemed to know it too.