Carrie Talick

Six months. 250+ scripts. 82+ elevator floors. 4 days of shooting. 2 weeks of editing. Endless music selects. An army of talented people. And one incredible star. That’s what our Super Bowl spot is made of.

Take a deeper dive down to the additional floors as our couple ventures out on their car shopping journey.

We were tasked with using running footage and adding a story to it. We’re proud of the result. Our idea sprung from the simple fact that Hyundai and Hope On Wheels gives children a chance at childhood by supporting Pediatric Cancer Research. And it does so, one Hyundai at a time.

A portion of every Hyundai sold goes to Hope on Wheels to help fight childhood cancer. But no one knew that. So, we told the story about a family of Hyundai owners who directly benefitted from that act of kindness. Hope is our greatest feature. And it come standard on every Hyundai.

We asked Hyundai owners what their favorite feature was... and then we told them what ours was. 

Garage sales are not for everyone. This was the premiere spot for the new Public Storage campaign that we conceived based on the simple premise that storage is not about space, it's about stuff. Your stuff.

He loves motorized watercraft. You love your nice, empty driveway. Public Storage understand this. Storage: saving marriages one jet ski at a time.

We all know this guy. Maybe you are this guy. Whether it's unicorns, Lladros, or porcelain squirrels, there are better places to keep them than in your living room next to your tiny TV.

In honor of all of our soldiers and military personnel who serve overseas - we can't wait for you to get home either.

Ah, Valerie Bertinelli. America's sweetheart wanted to get back into a swimsuit and wear it with confidence. And we helped show off all of her hard work. I'm proud of this spot because I not only came up with the concept and wrote the script but I also went on a run with our star the day before the shoot so she'd feel great.

And now the bikini...

Our idea stemmed from the truth that LA is full of characters, actors or not, so this being LA there would be some serious talent trying out for the marathon.

Every family member has a way of getting what they want at the Hyundai Presidents Day Sales Event.

For a "To the Rescue" spot, it turned out to be a viewer favorite. We were tasked to "Find some cool footage, make something better than what it is, and the music matters" said a client in a worried tone. The result was this fun spot that was the most recognizable Hyundai event spot for consumers in the last year.

Most people who buy an SUV do not use it to outrun lions over African terrain or in rogue bungee jumping attempts off a bridge. But all of the SUV ads at the time highlighted extreme sports enthusiasts. The question was - do we aspire to be them or do they aspire to be us?

Tanner Faust and Scott Speed lit up the night with 553-horsepower under the hood. They outran the fast crowd.

Copy:

When it comes to the moments we remember, how many take place in a living room? If you’re still trying to recall, perhaps it’s time to reacquaint yourself with a world beyond Wi-fi. The Golf Alltrack comes with 4MOTION all-wheel drive, off-road mode, and enough turbocharged power to motivate you off the couch. And remember that happiness favors the spontaneous.

Copy: 

We could all use a little more dirt in our overly hygienic lives. Because with dirt also comes green grass, tall trees, fresh air, and paths far less traveled. That’s why we equipped the Golf Alltrack with 4MOTION all-wheel drive and an off-road mode so you can go out there and seize the beauty of this dirt-covered world, get your wheels muddy, and wash off all that civilization. After all, dirt is the greatest of cleansers.

Volkswagen Touareg is basically everything that VW does best, under one big panoramic sunroof. They wanted to appeal to people who definitely wanted luxury but still actually made use of the "utility" part of an SUV. 

There's that luxury thing again...

That panoramic sunroof really is spectacular, more so even under the stars than under the sun. That gave me an idea.

Copy:

Let us introduce you to your inner celebrity.
Let us create the social event of the season, every week.
Let us provide an occasion to flaunt your glamorous side.
Let us invite you to sparkle along with the champagne and the stars. 

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Let us challenge your skills against a course designed by a Shark.

Let us serve up cocktails with creativity at the 19th hole.

Let us offer dining al fresco with a culinary master of Tuscan cuisine.

Let us honor your love of the game with an unparalleled experience. 

Copy:

Let us indulge your toes with our signature Hops ‘n Honey Ultimate Pedicure.
Let us ease away tension with the soothing warmth of a Colorado River Stone Massage.

Let us replenish your skin with our special High Altitude Oxygen Facial.
Let us allow you to contemplate nothing more serious than the aroma of your therapy. 

Copy:

Let us become your epicenter steps away from everything.
Let us rejuvenate your body and spirit with a private yoga class.
Let us tantalize you with fresh Nova Scotia lobster and raw oysters.
Let us offer a stay you’ll always remember with friends you’ll never forget. 

We set out to reinvent how the Jetta webpage could look and behave. We added video wherever possible, linked out to relevant mini sites, and complemented it with the signature VW style and tone. Every model page was then designed in this manner. Jetta was the first. And you're always proud of your first.

My partner, Sarah Zoraya and I created a direction for the Volkswagen Website. It was a quarterly online magazine that told stories (both literal and metaphorical) about journeys people take in their VWs. Of course, it also provided all the relevant info for car buyers too.